COURSE CURRICULUM

The MA in Public Relations and Digital Communications at Griffith College offers a comprehensive curriculum designed to equip students with advanced skills in both traditional and digital media. Core modules cover essential areas such as communications and audience theories, corporate communications, public relations theory and practice, and political communications and public affairs, providing a strong theoretical foundation. Practical modules include mobile video production, multi-platform writing and editing, podcasting and radio production, and social and digital content creation, enabling students to gain hands-on experience in producing professional-quality media content. Research skills are also emphasised through dedicated modules, including research methods and the dissertation, helping students develop analytical abilities and the capacity to undertake independent, in-depth projects. The program allows students to tailor their learning through elective modules such as international political economy, media product design and professional development, photojournalism, sports journalism, the business of media, and video storytelling, which broaden expertise and enhance employability. By combining theoretical understanding with practical production skills, the program prepares graduates to meet the demands of modern public relations and digital communications roles, ensuring they are confident in creating, managing, and delivering content across multiple platforms while maintaining strategic and professional standards in their communications practice.