COURSE CURRICULUM

The MSc in Marketing features a carefully structured set of core modules designed to provide a comprehensive understanding of both traditional and modern marketing practices. The module on "Consumer Behaviour Trends" explores the psychological and social factors that influence consumer decisions, helping students understand shifting preferences in a dynamic marketplace. "Sustainable Marketing Practices" introduces learners to responsible marketing strategies that align with environmental and social considerations, an increasingly important focus in global business. The "Web Marketing Management and Metrics" module emphasises digital tools and analytics, teaching students how to manage online campaigns and measure their effectiveness using key performance indicators."Global Marketing" broadens the learner's perspective by examining international marketing strategies, cross-cultural challenges, and opportunities in global markets. "Strategic Brand Management" focuses on the creation, positioning, and long-term development of strong brands, essential for maintaining competitive advantage. The "Finance for Marketers" module equips students with financial literacy tailored to marketing contexts, including budgeting, pricing strategies, and return on investment analysis."Integrated Marketing Communications" trains students in creating cohesive marketing messages across various channels, ensuring consistency and impact in campaign execution. "Conducting Research for Marketing" prepares learners with practical research skills necessary for data collection, analysis, and applying insights to real-world marketing problems.The program concludes with a final capstone experience where students choose between a "Dissertation" or a "Placement." The dissertation allows in-depth exploration of a marketing topic of their choice, while the placement provides hands-on industry experience, bridging the gap between academic learning and professional practice. Together, these modules offer a well-rounded and up-to-date education in marketing, preparing graduates for strategic, analytical, and leadership roles in a wide range of sectors across the globe.