COURSE CURRICULUM

The Higher Diploma in Science in Digital Marketing is structured around a well-rounded set of modules that develop both practical skills and strategic thinking for digital marketing professionals. The program begins with Digital Marketing Management and Communications (10 ECTS), which focuses on planning, executing, and evaluating digital marketing strategies across various platforms. Digital Storytelling (5 ECTS) explores content creation techniques, equipping learners with the skills to craft compelling narratives that engage digital audiences. Next Gen: AI for Digital Marketers (5 ECTS) introduces learners to emerging technologies and artificial intelligence applications in digital marketing, helping them stay ahead in a rapidly evolving industry.Digital Marketing Tools (10 ECTS) provides hands-on experience with essential platforms and software used in modern marketing campaigns, while Digital Ecosystems: E-Business and Technology Integration (10 ECTS) covers the broader infrastructure of digital business operations, focusing on how digital tools are integrated into organisational systems. Digital Marketing Analytics and Metrics (10 ECTS) is a key module that teaches learners to gather, interpret, and use data to inform marketing decisions and measure campaign performance effectively. The Digital Portfolio module (10 ECTS) allows learners to apply their knowledge in a practical, creative project, showcasing their capabilities to potential employers.In addition to academic modules, the program includes a three-tier Graduate Work Readiness Award—Bronze, Silver, and Gold—which are non-credit-bearing but designed to support students’ transition into the workforce. These awards focus on professional development, employability skills, and career preparation. This blend of theoretical learning, technical training, and career readiness ensures that graduates are not only proficient in digital marketing practices but also prepared to enter and thrive in the digital workplace. The program is ideal for individuals seeking to launch or shift their careers into digital marketing through a focused, skill-oriented learning experience.