COURSE CURRICULUM

The Bachelor of Business in Marketing is a comprehensive three-year program designed to develop students’ understanding of core business functions with a particular focus on marketing principles, strategy, and digital application. In Year 1, students build a solid foundation through modules such as Business Environment, Fundamentals of Marketing, Fundamentals of Accounting, and Business Maths. These are supported by Academic Skills and Digital and Media Skills for Business, which help students develop essential academic, communication, and digital competencies required for further study and professional development.In Year 2, the program progresses to more advanced topics that integrate behavioural insights and analytical skills. Modules like Organisational Behaviour and Business Economics explore internal and external business dynamics, while Introduction to Cost Accounting enhances financial literacy. Applied Digital Skills for Business and Critical Thinking Skills support students in using technology effectively and approaching business challenges with analytical and creative solutions. A strong focus is placed on marketing communication strategies through the Contemporary Marketing Communications module, which addresses the evolving landscape of consumer engagement.Year 3 centres around practical application and strategic thinking. Students undertake a Management Practice Project to apply their accumulated knowledge in a business context. Business Financial Management and Business Ethics and Research Practice ensure graduates can make informed, responsible decisions. Innovation and Entrepreneurship encourages creative business solutions, while Digital Technologies for Business equips students with current digital tools and platforms relevant to marketing. Specialised modules such as Digital Marketing Planning and Management and International Marketing Practice provide in-depth exposure to global marketing strategies and digital campaign development.By combining business fundamentals with targeted marketing and digital skills, the program prepares graduates for diverse roles in marketing, advertising, digital media, and strategic brand management across both domestic and international markets. It also provides a pathway for further study or specialisation in marketing-related fields.