COURSE CURRICULUM

The Bachelor of Business program is a three-year course designed to build a strong foundation in core business disciplines while also providing students with practical and digital skills relevant to today’s business landscape. In Year 1, students are introduced to the fundamentals of the business world through modules such as Business Environment, Fundamentals of Accounting, Fundamentals of Marketing, and Business Maths. These are complemented by Digital and Media Skills for Business and Academic Skills, which focus on developing essential communication, research, and digital competencies.Year 2 deepens students’ understanding of how organisations function and introduces more advanced topics. Modules such as Organisational Behaviour and Business Economics explore how businesses operate internally and within the wider economy. Applied Digital Skills for Business helps students develop practical technological competencies, while Introduction to Cost Accounting and Contemporary Marketing Communications provide insights into financial control and modern marketing strategies. Critical Thinking Skills supports analytical and problem-solving abilities, preparing students for higher-level decision-making.In Year 3, the program becomes more strategic and applied. The Management Practice Project allows students to engage with real-world business problems, applying their knowledge in a practical context. Other core modules include Business Financial Management, Innovation and Entrepreneurship, Digital Technologies for Business, and Business Ethics and Research Practice, all aimed at building managerial and ethical awareness. Students also choose one 10 ECTS elective from a diverse list including Financial Accounting, Cost Accounting, Digital Marketing Planning & Management, International Marketing Practice, Database Design and Cloud Technologies, Business Programming, or Selling and Sales Management. This elective choice allows students to tailor their learning toward a specific area of interest or career goal. Overall, the program provides a broad and practical education in business, preparing graduates for a wide range of professional roles or further study.