COURSE CURRICULUM

The Event Management stream of the BA (Hons) in Business offers a structured, three-year pathway that equips students with specialised knowledge in marketing and event management, supported by essential business skills. In Year 1, students build a foundational understanding through core modules such as Maths and Statistics for Business, Business Context and Organisation, Marketing Essentials, IT Essentials, Economic Perspectives, and Foundational Academic Skills. The addition of Digital Content Creation introduces students to creative tools and techniques relevant to both marketing and event promotion, establishing key digital communication skills early on.In Year 2, the program shifts toward more focused marketing and event modules. Core subjects include Marketing Communications, Marketing Research, Financial Analysis and Reporting, Marketing and the Economy, Advertising, and Marketing Analysis and Reporting. These modules develop analytical and strategic thinking, while Events Planning and Operations and Sustainable Events Management introduce students to the practicalities of organising and managing events, including sustainability considerations that are increasingly important in the industry.Year 3 brings an advanced level of specialisation, with modules such as Sustainable Marketing, Public Relations and Sponsorship, Selling and Sales Management, Marketing and the Law, Global Marketing, and Consumer Behaviour. These subjects allow students to refine their understanding of global trends, legal frameworks, and behavioural insights. Event-specific modules like Festivals and Outdoor Events and Event Technologies provide hands-on exposure to event planning and emerging technologies shaping the field. The Capstone Project allows students to synthesise and apply their learning in a comprehensive, practical assignment.By combining core marketing principles with event-focused expertise and broader business knowledge, this stream prepares students for careers in event management, marketing, tourism, and related sectors, or for progression to postgraduate study. The curriculum ensures graduates are industry-ready with both strategic insights and practical experience.