COURSE CURRICULUM

The Event Management and Marketing stream is a three-year program designed to prepare students for dynamic careers in both event planning and marketing. In Year 1, students gain a solid foundation in business and marketing through core modules such as Maths and Statistics for Business, Business Context and Organisation, and Economic Perspectives. Marketing Essentials introduces the principles of marketing, while IT Essentials and Digital Content Creation equip students with the technical skills needed in modern digital environments. Foundational Academic Skills supports students in developing effective study habits, critical thinking, and academic writing.Year 2 builds on this foundation with a stronger focus on applied knowledge. Modules like Marketing Communications, Advertising, and Marketing Research develop students’ understanding of branding, audience engagement, and campaign development. Financial Analysis and Reporting teaches essential budgeting and financial planning skills, while Marketing and the Economy explores how wider economic factors impact business decisions. The introduction of Events Planning and Operations and Sustainable Events Management provides hands-on experience in designing, managing, and evaluating events with an emphasis on sustainability and long-term impact.In Year 3, the program explores advanced topics and industry practices. Modules such as Sustainable Marketing, Global Marketing, and Marketing and the Law prepare students to make informed, ethical, and globally-aware decisions. Public Relations and Sponsorship and Selling and Sales Management enhance communication and business development skills, while Consumer Behaviour gives insight into the psychology behind purchasing decisions. Events-focused modules like Festivals and Outdoor Events and Event Technologies explore large-scale event management and the integration of digital tools. The Capstone Project allows students to apply their learning to a real-world scenario or research challenge. This comprehensive and career-focused program equips graduates with a strong mix of strategic, creative, and operational skills, making them well-prepared for roles in event management, marketing, and related industries.