COURSE CURRICULUM

The Marketing and Communications stream is a three-year program designed to equip students with both foundational knowledge and advanced skills required for a successful career in marketing within a technology-driven business environment. In Year 1, students are introduced to core business and marketing concepts through modules such as Maths and Statistics for Business, Business Context and Organisation, and Economic Perspectives. These are complemented by Marketing Essentials and IT Essentials, which provide a strong base in business operations and digital tools. Foundational Academic Skills supports academic development, while Digital Content Creation introduces students to creative and strategic communication methods.In Year 2, students begin to build on this foundation with more specialised modules. Marketing Communications and Advertising explore how brands engage with audiences, while Marketing Research and Marketing Analysis and Reporting develop skills in data interpretation and consumer insights. Financial Analysis and Reporting enhances financial literacy, helping students understand how marketing decisions affect business outcomes. Web Marketing Design and Development and Social Media Marketing and Analytics focus on creating, managing, and analysing digital campaigns, equipping students with the tools to thrive in the evolving online marketing landscape.Year 3 focuses on advanced marketing strategies and real-world applications. Modules such as Sustainable Marketing and Global Marketing highlight ethical practices and international perspectives. Public Relations and Sponsorship, Selling and Sales Management, and Marketing and the Law cover vital aspects of brand representation, sales strategy, and legal compliance. Consumer Behaviour delves into psychological factors that influence buying decisions. Marketing for E-Commerce and Emerging Technologies in Marketing address the impact of digital transformation on marketing practices. The Capstone Project allows students to integrate and apply their learning to a practical marketing challenge. By graduation, students are well-prepared for diverse roles in marketing, advertising, digital media, and communications across industries.