COURSE CURRICULUM

The program is structured over four years to develop strong foundations in economics, business, and marketing, while progressively building advanced commercial and managerial skills. In the first year, students study core subjects such as economics, mathematics, marketing basics, international financial accounting, communication, business law, EU studies, sociology, business informatics, microeconomics, finance, statistics, and commercial commodity knowledge. The second year focuses on management, macroeconomics, corporate finance, marketing management, environmental and international economics, business planning, marketing research and communications, and foreign trade techniques, strengthening analytical and strategic capabilities. In the third year, students advance into specialised marketing and commerce areas including enterprise resource planning systems, economics of trade, organisational behaviour, product and brand management, pricing strategies, services marketing, marketing channel analysis, international marketing, advertising planning, and non-profit and SME marketing. The program concludes in the fourth year with business practice and a thesis, allowing students to apply their academic learning to real-world commercial environments and independent research. This comprehensive structure equips graduates with the practical, analytical, and strategic skills needed for successful careers in commerce, marketing, and business management.