COURSE CURRICULUM

The first year of the program introduces students to creative thinking alongside key areas of tourism business and management, providing a strong foundation in subjects such as Creative Industries, Cultural, Creative and Heritage Tourism, and Creative Experience Design. Specialist tourism modules also explore Destination Management and Health Tourism, including Wellness and Spas, drawing inspiration from Hungary, which is internationally recognised for its health tourism and thermal spa culture. During this stage, students also develop core managerial competencies through Marketing and Communication Management and Strategic Management, while Research Methods prepares them for thesis writing in the second year. Elective options allow learners to tailor their studies to personal interests and career goals. In the second year, the focus shifts toward applied, real-world learning, with students engaging in creative project courses and practical activities that mirror industry practice. They explore emerging themes such as Trends in Tourism Product Development, ICT and Creative Media, Heritage Management, Creative Cities, Event Management, and Sustainable Planning and Development, gaining insight into how innovation and sustainability shape modern tourism. At the same time, students strengthen their analytical and decision-making abilities through Enterprise Decision Support Systems and Methods. Across both years, the curriculum blends creativity, management theory, and experiential learning, enabling students to connect academic knowledge with professional practice. By the end of the program, graduates possess a balanced skill set that includes strategic thinking, creative problem-solving, research capability, and applied business expertise, preparing them for diverse roles in tourism management, destination development, events, heritage, and creative industries within an evolving global tourism landscape.