COURSE CURRICULUM

The Tourism Bachelor’s program at Budapest Metropolitan University is structured over three years to gradually build students’ business knowledge, tourism expertise, and professional skills. In the first year, students develop a solid foundation in business and management through subjects such as economics, marketing, statistics, and law, while also being introduced to tourism-focused areas including tourism geography, leisure studies, and tourism marketing. This initial stage establishes essential analytical and organisational skills alongside an understanding of how tourism operates within wider economic systems. The second year moves into more specialised tourism disciplines, with a strong focus on hotel management, catering and gastronomy, attractions management and experience design, destination management, and health tourism. At the same time, students deepen their business competencies by studying finance and accounting, helping them understand the financial aspects of tourism operations and service management. By the third year, learners are able to specialise according to career interests by choosing either International Hotel Management or Health Tourism. During this final stage, students also study travel agency management, international negotiation techniques, and a foreign language, alongside a broad selection of elective subjects that allow further personalisation of learning. In parallel, students develop their individual myBRAND portfolio, documenting skills, projects, and achievements to support career readiness. Across all three years, the program blends academic study with practical application, encouraging teamwork, communication, and problem-solving while reflecting real-world tourism industry practices. This progressive structure equips graduates with a balanced combination of business insight, specialised tourism knowledge, and professional confidence, preparing them for careers in hotels, destination organisations, travel services, wellness tourism, and related sectors, as well as for further academic study in tourism or business-related fields.