COURSE CURRICULUM

The program is structured to guide students progressively from foundational knowledge to professional specialization. During the first and second semesters, students focus on understanding the economic, social, and technological environments while building a strong grounding in core marketing principles. In the third and fourth semesters, learning expands to broader business concepts and key marketing disciplines, including areas such as Integrated Marketing Communications and Market Research, enabling students to gain insight into how organizations analyze markets and communicate strategically. The fifth and sixth semesters are dedicated to specialization, allowing students to concentrate on fields such as Public Relations, Advertising, Marketing Strategy, Digital Marketing, Event Marketing, or Content Marketing, depending on their interests and career goals. These stages emphasize applied learning and professional skill development, helping students translate theory into practice. The seventh and final semester is devoted to completing the degree thesis and undertaking an internship, providing valuable real-world experience and the opportunity to demonstrate academic knowledge in a professional setting. This structured progression ensures that graduates leave with a balanced combination of theoretical understanding, practical expertise, and industry exposure, preparing them for successful careers across diverse areas of marketing and business.