COURSE CURRICULUM

The Communication and Media BA program at Budapest Metropolitan University is delivered over three academic years and combines theoretical knowledge with hands-on creative practice to prepare students for contemporary communication environments. Throughout the program, students study core subjects such as communication and mass media theory, social studies, psychology, and marketing, building a strong academic foundation for understanding how media influences individuals, organisations, and society. Alongside this theoretical framework, learners continuously develop practical skills through applied courses including creative communication, social projects, and media projects, which encourage teamwork, problem-solving, and real-world content creation. These practice-oriented modules help students translate ideas into effective messages across different platforms while strengthening presentation and storytelling abilities. From the third semester onward, students begin focusing on their chosen specialisation, selecting either International Communication or Integrated Media, allowing them to tailor their studies according to personal interests and career goals. This specialisation phase deepens professional knowledge and supports the development of focused competencies, whether in global communication contexts or multimedia content production. Across all three years, the curriculum supports portfolio building and creative exploration, helping students document their progress and showcase their skills for future employers or further studies. The program’s balanced structure ensures that graduates leave with both conceptual understanding and practical experience, enabling them to adapt to rapidly changing media technologies and communication trends. By integrating theory, creativity, and applied learning, the course prepares students for careers in media, communication, digital content creation, public relations, and related fields, while also providing a strong foundation for continued academic development in communication and media studies.