COURSE CURRICULUM

The programme is structured over four years and combines digital media, communication, journalism, marketing, technology, and creative production to prepare students for careers in the modern digital and communication industries. In Year 1, students develop foundational knowledge through Understanding Digital Media, Introduction to Communication, Management, Academic and Transferable Skills, Academic and Professional Communication, Human-Computer Interaction, Marketing, Artificial Intelligence Literacy, and Digital IT Applications. These modules establish essential communication, academic, digital, and business skills. Year 2 expands students’ knowledge through Language and Communication, Journalism, Management, Web Technologies, Film Studies, Digital Media and Society, Marketing, and Mobile Technologies, helping them understand how digital platforms and communication technologies influence society and media practices. Year 3 focuses on advanced practical and professional skills through Writing across Media, Mobile and Social Media Journalism, Digital Imaging Production, Digital and Social Media Marketing, Political Communication, Intercultural Communication and Diversity, Writing for Social Media, Digital Video and Audio Production, Social Psychology, Data Analysis and Communication, Public Relations, and Digital Transformation case studies. These modules develop expertise in content creation, digital marketing, journalism, multimedia production, audience analysis, communication strategy, and public relations. In Year 4, students explore contemporary and specialized topics including Gender and Digital Media, Negotiation and Conflict Management, Animation Theory and Design, Research Methods, Digital Government, Digital Storytelling, Personal Data and Privacy, and an Individual Project. Overall, the programme combines theoretical knowledge with practical and technical learning, allowing students to develop skills in digital content creation, communication, journalism, social media, web and mobile technologies, multimedia production, data analysis, marketing, public relations, and digital storytelling. The curriculum also addresses important contemporary issues such as artificial intelligence, privacy, diversity, digital government, and digital transformation. By integrating academic study, creative practice, technology, research, and project-based learning, the programme aims to develop adaptable graduates with strong digital literacy, communication abilities, creative thinking, analytical skills, and practical experience suited to the rapidly changing digital media and communication job market.