COURSE CURRICULUM

The BA (Hons) in Business Studies programme provides a comprehensive and practical education in management, marketing, finance, economics, technology, and professional development across eight semesters. In the first year, students build essential academic and professional foundations through communication, transferable skills, early career development, management, microeconomics, macroeconomics, marketing, quantitative methods, artificial intelligence literacy, and digital IT applications. These modules develop academic writing, communication, teamwork, critical thinking, digital fluency, employability, and an understanding of fundamental business and economic principles. In the second year, students progress to accounting, business statistics, business analytics, information technology for management, European Union studies, business law, and socially responsible business, developing their ability to interpret financial information, analyse data, understand legal frameworks, and apply technology to business decisions. The third year focuses on more advanced business topics, including organisational behaviour, management accounting, financial institutions and markets, marketing management, corporate sustainability, decision-making with IT, consumer behaviour, financial management, operations management, international political economy, digital transformation, and current business law. These subjects strengthen strategic thinking, financial awareness, understanding of organisational behaviour, sustainability, digital transformation, and international business perspectives. In the final year, students explore entrepreneurship and small business, integrated marketing communication, international business strategy, marketing research, personal selling and sales management, innovation, service quality, relationship marketing and customer relationship management, and retail marketing. A major practical component is the Business Practicum, where students work in teams on supervised projects for real companies, small businesses, NGOs, charities, or public-benefit organisations. This experience helps students apply academic knowledge to genuine organisational challenges while developing teamwork, project management, research, communication, and employability skills. Overall, the programme combines theoretical learning, analytical development, digital capabilities, strategic business knowledge, and hands-on industry experience, preparing graduates for diverse careers in management, marketing, finance, entrepreneurship, business analysis, sales, consulting, operations, and other business-related fields.