COURSE CURRICULUM

The MSc in International Hotel Management modules provide students with comprehensive knowledge of hotel management, service excellence, innovation, destination management, intercultural leadership, digital marketing, and research. Transforming Organisational Cultures in the Hotel Industry focuses on how hotel organizations can develop and manage workplace cultures to improve employee performance, customer satisfaction, and overall business effectiveness. Service Excellence and Innovation explores strategies for delivering high-quality hospitality services while encouraging innovation and continuous improvement in the customer experience. International Hotel Management develops an understanding of managing hotels and hospitality businesses within international markets, covering the challenges and opportunities associated with operating across different countries and business environments. Strategic Destination Management examines how destinations can be planned, developed, promoted, and managed effectively to attract visitors while supporting sustainable tourism and hospitality development. Managing Across Cultures focuses on the challenges of working with culturally diverse employees, customers, and business partners, helping students develop effective communication, leadership, and management skills in international hospitality environments. Strategic Digital Marketing explores how digital platforms, online communication, social media, digital campaigns, and data-driven marketing approaches can be used to promote hotels, destinations, and hospitality services, strengthen customer engagement, and improve competitiveness. Dissertation & Research Methods develops students’ research and analytical abilities, providing knowledge of research approaches and allowing them to independently investigate a relevant hotel management, hospitality, tourism, or business-related topic. Through the dissertation, students can apply their theoretical knowledge and research skills to examine a specific issue and develop evidence-based conclusions. Together, these modules provide a balanced combination of strategic, managerial, operational, cultural, marketing, innovation, and research knowledge. The programme prepares students to understand the complexities of the international hotel industry and develop the skills needed to manage hospitality organizations in a competitive and rapidly changing global environment. Students can build capabilities in leadership, strategic planning, service management, innovation, digital marketing, destination management, intercultural communication, research, and problem-solving. Overall, the module structure provides a strong foundation for professional careers in international hotel management, hospitality management, tourism, destination management, guest experience, digital marketing, and related sectors.