COURSE CURRICULUM

The program’s first semester comprises 30 ECTS credits and 18 hours per week of coursework, focusing on foundational and specialized digital content creation subjects. Students engage with modules such as Design Narratives exploring Generative AI and UX/UI/Web/App design, each offering 5 ECTS and 3 hours per week. Additional modules include Time-Based Media and Innovation Studio for Digital Work, which foster creative and practical skills in digital environments, also valued at 5 ECTS each. Visual Identities and Ethics in Design and Management are more intensive courses, carrying 10 ECTS credits and 6 weekly hours each, emphasizing both aesthetic and ethical considerations in design practice and leadership. Entrepreneurial Thinking & Digital Models introduces business perspectives on innovation, assigned 5 ECTS and 3 hours per week. The second semester maintains a similar workload with 30 ECTS and 18 weekly hours, allowing students to deepen their expertise through advanced and interdisciplinary modules. The curriculum includes joint modules at the faculty level and collaboration with the Business faculty, promoting cross-disciplinary learning and integration. Students may also choose modules from other eligible degree programs to broaden their knowledge and skill sets, as per an updated list provided each semester. The program culminates with a Thesis and Colloquium, accounting for 15 ECTS credits, which serves as a major research and presentation project that integrates the theoretical and practical learning outcomes from the entire program. This structured approach balances technical design skills, innovation, ethical management, and entrepreneurial thinking to prepare students for dynamic roles in digital content creation and management.