COURSE CURRICULUM

The Bachelor of Science in Digital Media and Marketing, formerly known as Communication and Media Management, offers students a comprehensive foundation in both traditional and emerging marketing practices. Delivered in English, the program spans six semesters and awards a total of 180 credit points. It is designed to develop skills in media strategy, content production, and digital communication, while also grounding students in essential areas of business such as finance, law, and management.During the first three semesters, students are introduced to key topics including media management, value creation, and content production. They also complete foundational modules in economics, mathematics and statistics, financial accounting, and marketing. Courses in business English and soft skills enhance employability, while subjects like digital transformation and agile methods introduce students to the tools and strategies shaping the future of media and marketing.The fourth semester deepens students’ expertise with modules such as experimental media, media production management, and crisis communication. It also explores digital business models and prepares students for practical experience through the Digital Work / Lab module. In the fifth semester, students apply their knowledge in a real-world setting through a semester abroad or an internship semester. This hands-on experience allows them to build professional networks and gain valuable insights into international or local market dynamics.The final semester is focused on independent research and career preparation. Students complete a bachelor thesis and a colloquium, demonstrating their ability to think critically and communicate ideas effectively. Throughout the program, students benefit from a blend of theoretical knowledge and practical application, making them well-equipped for careers in digital marketing, media consulting, content strategy, and related fields. The degree fosters a global perspective and prepares graduates to lead in dynamic and fast-paced digital environments.