COURSE CURRICULUM

The Business and Management Studies (B.Sc.) program at the University of Europe for Applied Sciences provides a comprehensive and practice-oriented education designed to prepare students for diverse careers in the international business world. Delivered in English, the program covers 180 credit points across six semesters. In the first three semesters, students build a strong foundation through core modules such as Management Basics, Value Chain Management, Economics, Marketing, and Financial Accounting. They also develop essential skills in mathematics, statistics, and both quantitative and qualitative research methods. Employability modules in Business English, soft skills, and agile and creative methods further enhance students’ professional capabilities. The curriculum continues with advanced topics in the fourth semester, including Management Consulting, Corporate Management, Finance, and International Management. A practical focus is maintained through modules such as Digital Work Lab and Modern Marketing, alongside specialized topics like Digital Business and Entrepreneurship. Students also choose from electives such as Customer Relationship Management, allowing them to tailor their education to specific interests. The fifth semester is dedicated to either a semester abroad or an internship, providing valuable international or hands-on experience. The final semester culminates in a Bachelor Thesis and a thesis colloquium, where students demonstrate their ability to apply their knowledge in a focused research project. Throughout the program, students engage in applied learning through projects and internships, building real-world experience alongside academic growth. The curriculum reflects current and future business needs, emphasizing digital transformation, big data management, and innovative thinking. This combination of theory, practical application, and soft skill development equips graduates with the ability to lead and adapt in dynamic, global business environments. The program aims to develop strategic thinkers, effective communicators, and socially aware leaders who are prepared to shape the future of business.