COURSE CURRICULUM

The Digital Product Management (BA) curriculum at the University of Europe for Applied Sciences spans six semesters and is designed to equip students with the theoretical knowledge and practical expertise needed to develop and manage innovative digital products such as web platforms, mobile applications, and digital services. The program begins with a strong foundation in management basics, product strategy, and design thinking, while also covering tools and technologies vital for modern digital product development. In the first four semesters, students engage in modules such as Business Model Design, Agile Project Management, Human-Centered Design, Strategic Design, and Organisational Design & Entrepreneurship, providing them with a multidisciplinary approach to creating user-driven and market-relevant digital products. The curriculum integrates theoretical components such as Discourses of Aesthetics and Ethics and Theories in Media and Cultural Theory, with practical modules like Digital Transformation, Business Analytics, and Products for Social Responsibility & Sustainability. A unique feature of the program is the fifth semester, which offers students the opportunity to study abroad or complete an internship, gaining valuable international and industry experience. In the final semester, students focus on completing a BA thesis and final projects that reflect their accumulated knowledge and creative problem-solving skills. With interdisciplinary modules, real-world applications, and professional practice embedded throughout, this curriculum prepares graduates to lead in digital innovation, develop impactful products, and thrive in the fast-paced tech industry.