COURSE CURRICULUM

The Digital Product Management bachelor’s program provides a comprehensive education that combines theoretical knowledge with practical skills to prepare students for careers in managing and innovating digital products. Over six semesters, students earn a total of 180 ECTS credits while engaging in a diverse curriculum that covers topics such as digital product management, product strategy, business model design, agile project management, and entrepreneurship. The program also emphasizes tools and technologies essential for product development, as well as critical subjects like organizational design and social responsibility. Each semester includes a mix of theory, project work, and practical training. Students start with foundational courses in general design, management basics, and business analytics, which help build a strong base for understanding the broader context of digital products. As they progress, students explore more specialized areas including media and cultural theory, ethics, and strategic design. Projects form a significant part of the curriculum, requiring students to apply their knowledge in real-world scenarios. These projects encourage interdisciplinary collaboration and allow students to select topics that align with their interests, promoting flexibility and individual focus within the program. Additionally, the program offers opportunities for internships or semesters abroad to gain practical experience and international exposure. By the final semesters, students focus on their bachelor thesis and final projects, synthesizing their learning into comprehensive works that demonstrate their ability to manage digital products effectively. Throughout the program, soft skills such as communication, teamwork, and critical thinking are developed alongside technical competencies. The curriculum is designed to equip graduates with the ability to analyze market trends, understand user needs, and create innovative digital solutions that respond to social and business challenges. This balance of creativity, management, and technical knowledge prepares students for a range of roles in the digital economy, including product managers, business analysts, and innovation consultants. The program fosters a human-centered and ethical approach, encouraging future professionals to contribute responsibly to the development of sustainable digital products.