COURSE CURRICULUM

The MBA Marketing Intelligence program is designed to combine essential management foundations with advanced marketing and analytical expertise over three semesters. In the first semester, students develop a solid understanding of management and economics while exploring organisational behaviour to gain insight into how companies function and make decisions. Core modules in marketing intelligence introduce key marketing strategies and market research methods, enabling students to analyse markets, interpret data, and generate meaningful insights that support informed managerial decision-making. During the second semester, the focus shifts to strengthening analytical capabilities through data-driven decision-making and expanding strategic marketing knowledge. Students gain a deeper understanding of consumer behaviour and customer relationship management, learning how to build and maintain strong customer relationships in competitive markets. This phase is supported by an academic writing module that prepares students for professional and research-oriented work by enhancing their ability to analyse, structure, and communicate complex information effectively. In the final semester, students concentrate on strategic management alongside corporate social responsibility and business ethics, ensuring a responsible and sustainable approach to marketing leadership. The program concludes with a practical project or internship, followed by a master’s thesis in which students address a real-world marketing challenge, demonstrating their ability to apply strategic, analytical, and managerial skills in practice.