COURSE CURRICULUM

The Executive MBA in General Management offers a comprehensive curriculum designed to develop strong management and leadership skills essential for today’s complex business environment. Throughout the program, you will gain a solid understanding of economic theories, strategic management, finance, digitalization, and human behavior within organizations. The curriculum combines interactive seminars, real-world case studies, practical projects, and an intercultural approach to enhance your strategic thinking, decision-making, teamwork, and leadership competencies. In the first semester, the focus is on strategy, human factors, analysis, data, and digital transformation, each module contributing six ECTS credits. This semester lays the foundation for understanding how to analyze and respond to changing market conditions and organizational dynamics. The second semester emphasizes marketing, process and quality management, and team collaboration, also with each module worth six ECTS credits. This part of the program helps you develop the skills needed to manage marketing efforts, improve operational processes, and foster effective teamwork in diverse environments. The curriculum culminates with a master’s thesis, allowing you to apply your acquired knowledge and skills to a real-world management challenge, demonstrating your ability to lead and implement strategic initiatives successfully. This approach ensures that you not only learn theoretical concepts but also gain practical experience that prepares you for leadership roles in mid-level and senior management. Designed for professionals with leadership experience or those aspiring to new career opportunities, the Executive MBA in General Management equips you to lead diverse and international teams effectively while navigating the challenges of digital transformation. By completing this program, you will enhance your ability to make innovative and sustainable management decisions, plan and execute complex projects, and adapt to evolving workplace demands, ultimately advancing your career and making a significant impact in your organization.