COURSE CURRICULUM

The International Business Administration – Healthcare Management program is a six-semester, 180 ECTS degree that provides a comprehensive business education tailored to the specific demands of the healthcare sector. Throughout the program, students build a strong foundation in core business disciplines such as accounting, marketing, economics, and finance, while also developing expertise in innovation management, digital business models, and quality management. The curriculum emphasizes practical, application-oriented learning through projects that strengthen leadership, decision-making, and problem-solving skills, particularly in intercultural and interdisciplinary team settings. The healthcare management specialisation offers in-depth insights into current and emerging topics, including medical tourism, digital distribution channels, and the application of artificial intelligence in healthcare. Students gain a clear understanding of how research and development, pricing strategies, and patent law interact within the healthcare industry, as well as how key stakeholders such as providers, regulators, and technology companies collaborate. Language courses, international projects, and a compulsory internship are integral components of the program, helping students enhance their communication skills, cultural awareness, and real-world experience. Overall, the curriculum prepares graduates for management and leadership roles in a dynamic, global healthcare environment.