COURSE CURRICULUM

The curriculum outlined reflects a comprehensive bachelor’s program focused on digital marketing within a business administration framework. The program begins with foundational courses such as Business Software, Introduction to Financial Accounting, Management Information Systems, Applied Business Mathematics, and language studies, establishing a strong base in both technical and communication skills. The second semester builds on this with Marketing for the Digital Era, Cost and Performance Accounting, Operations Management, Foundations of Finance, and further language development, emphasizing practical business functions and financial literacy. By the third semester, students delve into International Law, Entrepreneurship and Business Simulation, Principles of Microeconomics, Applied Statistics, and Academic Writing and Research Methods, which prepare them for the analytical and legal aspects of global business environments. The fourth semester introduces Investment and Financing, Human Resources and Organisation Management, Marketing Communication, Digital Consumer Insights, and Online Marketing, providing specialized knowledge in marketing strategies and consumer behavior within a digital context. The fifth semester focuses on future trends in business and economics, brand management fundamentals, and an in-depth study of brand development, complemented by a practical internship experience that integrates academic learning with real-world application. The final semester includes another internship, a Bachelor Colloquium, and the Bachelor Thesis, ensuring students consolidate their theoretical knowledge through research and practical projects. Throughout the program, there is a clear integration of marketing principles, business management, financial understanding, and digital marketing techniques, designed to prepare graduates for diverse roles in the digital marketing and business sectors. The curriculum’s structure and content align closely with a Bachelor of Arts degree in International Business with a Marketing specialization, focusing on both the creative and strategic aspects of marketing, while providing a broad understanding of business operations and international markets. This combination ensures graduates develop strong analytical, communication, and leadership skills, equipping them for successful careers in a rapidly evolving digital business environment.