COURSE CURRICULUM

User Experience Design and Content Creation provides students with a strong foundation in design, communication, and media production, preparing them for creative and technical roles in the digital industry. The curriculum begins with essential design principles and gradually integrates advanced topics such as project management, usability engineering, and digital brand design. Through practical, hands-on projects, students develop creative strategies and master digital storytelling techniques across various formats. A core focus of the program is user experience—designing intuitive and engaging interactions that meet user needs—while also covering the creation of content tailored for platforms like social media, video, and podcasts. Students explore cutting-edge technologies, learning how to apply VR, AR, and MR in interactive environments, while also examining the implications of artificial intelligence and legal frameworks in media. Self-management skills and collaborative project work are embedded throughout the program, fostering independence and professional readiness. In the fifth semester, students have the opportunity to apply their skills in a free creative project and either an internship or a semester abroad, gaining valuable real-world experience. The program culminates with a Bachelor’s thesis focused on a topic within user experience design. Graduates are equipped to deliver innovative digital solutions and pursue successful careers in the creative and tech industries.