COURSE CURRICULUM

The curriculum you provided outlines a structured seven-semester Bachelor’s degree program with a strong focus on business administration and digital marketing. The first semester establishes a solid foundation with courses like Business Software, Introduction to Financial Accounting, Management Information Systems, Applied Business Mathematics, and a language module, which together build essential business and technical skills. In the second semester, students explore Marketing for the Digital Era, Cost and Performance Accounting, Operations Management, Foundations of Finance, and a second language course, emphasizing financial literacy and foundational marketing concepts. The third semester introduces International Law, Entrepreneurship and Business Simulation, Principles of Microeconomics, Applied Statistics, and Academic Writing and Research Methods, which prepare students for the legal, entrepreneurial, and analytical aspects of the business world. The fourth semester deepens marketing knowledge with Investment and Financing, Human Resources and Organisation Management, Marketing Communication, Digital Consumer Insights, and Online Marketing, focusing on practical marketing strategies and consumer behavior. In the fifth semester, students study Future Trends in Business and Economics, Brand Management fundamentals and advanced brand development, followed by an internship, enabling the application of theoretical knowledge in real-world settings. The sixth semester offers a choice between an International Experience Semester or an International Internship, allowing students to gain global exposure and practical experience, each carrying 30 ECTS credits. Finally, the seventh semester includes a final internship, Bachelor Colloquium, and Bachelor Thesis, ensuring comprehensive academic and practical preparation for professional careers. This curriculum blends core business disciplines with specialized marketing and international experience, making it a well-rounded Bachelor of Arts in International Business Administration with a digital marketing specialization, designed to equip graduates with analytical, strategic, and communication skills needed in today’s global market.