COURSE CURRICULUM

The B.A. in Creative Industries Management is a dynamic and interdisciplinary program that prepares students to manage, support, and lead innovation in the creative economy. In the first semester, students explore the creative and cultural industries, media, entrepreneurship, and business strategy while developing analytical and design thinking skills. The second semester focuses on creative industries marketing, international entertainment, ethics, and specialised fields like the music or art market, offering hands-on projects with real-world companies in Berlin. In the third semester, students gain expertise in digital marketing, production, and communications, supported by practical work with digital technologies and a foundation in media law. The fourth semester develops financial, accounting, and project management skills, with students curating and managing their own projects, and engaging in Berlin’s startup ecosystem. The fifth semester is dedicated to an internship, a study abroad experience, or incubator participation, offering professional exposure in industries such as music, film, fashion, and art. In the sixth semester, students deepen their understanding of leadership, innovation, artist management, and cultural theory while developing applied research methods. The final semester features the Creative Entrepreneurship Innovation Lab, focusing on career development and real-world application of knowledge through the Bachelor Thesis. Students engage in artistic and practice-based research supported by the Art, Creativity & Research module. Throughout the program, emphasis is placed on collaboration, entrepreneurship, and cultural diversity, empowering students to become agile, socially aware managers who can navigate the complexities of the creative industries and build impactful, sustainable careers across global sectors.