COURSE CURRICULUM

The B.A. in International Business Administration – Automotive Technology and Management is structured across seven semesters and integrates business fundamentals with specialized automotive knowledge. In the first two semesters, students build foundational skills through courses in business software, financial and cost accounting, marketing, operations management, mathematics, and language studies. The third semester introduces international law, entrepreneurship, microeconomics, statistics, and academic research methods. In the fourth semester, the focus shifts to investment, human resources, and core automotive subjects such as megatrends, supply chain management, and sustainability. The fifth semester deepens this industry-specific expertise with modules on future economic trends, automotive sales, and emerging mobility technologies, alongside an internship. In the sixth semester, students either pursue an international academic experience or undertake a global internship, each worth 30 ECTS, to broaden their practical and cultural perspectives. The final semester is dedicated to professional development through a longer internship, followed by a bachelor colloquium and the completion of the bachelor thesis. The curriculum is designed to prepare graduates for the evolving automotive sector, combining strategic business insight with technical understanding and real-world experience.