COURSE CURRICULUM

The Bachelor of Science in International Marketing offers a comprehensive curriculum designed to provide students with a strong academic foundation and specialized marketing expertise for global careers. The general education courses form the core of the program and help students build critical thinking, communication, quantitative reasoning, and cultural literacy skills. These courses include Behavioral Psychology and Wellbeing, Introduction to Big Data and Artificial Intelligence, Beginning Foreign Language I and II, English Composition, Global Perspectives on International Relations, Introduction to International Business, and Public Speaking. Together, they prepare students to communicate effectively and understand international business environments. The knowledge area courses focus on developing expertise in marketing, business, and strategic decision-making through practical learning. Students study subjects such as Accounting, Ethics and Law in International Business, International Marketing, Communication and Negotiation Skills, Statistics, Digital Marketing Technology, International Business Policy, and Entrepreneurship and New Ventures. These courses help students understand consumer behavior, digital tools, business policies, and innovative marketing strategies. In addition, elective courses offer flexibility for students to explore personal interests and gain career-enhancing skills. Options include Accounting II, Leadership and Decision-Making, Sustainable Development, Human Resources Management, Business Project Planning, Multinational Enterprise, International Trade and Finance, and Cross-Cultural Communication. This balanced curriculum prepares graduates for successful careers in brand management, digital marketing, advertising, and international business.