COURSE CURRICULUM

The Master of Business Management with a specialization in Digital Marketing & Communication is a three-semester program combining core business education with advanced digital marketing insights. In Semester 1, students engage in core modules such as Marketing Management, Globalisation, Society & Culture, The World Economy, and an introductory Research Methods course for the Final Project, alongside a Professional Inquiry module that encourages real-world application. Specialization modules focus on emerging trends through “The Future of Integrated Digital Marketing: Video, Mobile & Artificial Intelligence” and “New Media, Marketing & Analytics,” introducing students to the evolving landscape of digital tools and consumer engagement. Semester 2 continues with core subjects including Micro Economics – Global Perspectives, Strategic Management, and a hands-on Project Module consisting of three intensive project weeks linked to the Final Project. The Research Methods course also continues to support the academic rigor of the final work. Specialization deepens with “Business Intelligence & Data Mining,” equipping students to analyze digital consumer data effectively, and “Strategic Communication & Branding,” which explores building brand identity in a digital environment. Semester 3 centers on Professional Based Learning through a short work placement, offering practical experience often aligned with the Final Project. The program concludes with the Final Project, synthesizing learning into a practical or research-based outcome.