COURSE CURRICULUM

The Master’s in International Marketing and Brand Management at Munich Business School is a specialized three-semester program designed to equip students with advanced knowledge in global marketing, branding, and customer-focused business strategies. In the first semester, students study core modules such as International Marketing and Brand Management, Customer Insights for Marketing and Brand Management, and an International Marketing and Brand Management Project. These courses help students understand consumer behavior, branding strategies, and how to create impactful marketing solutions. Alongside these subjects, students also study International Business and Management, International Focus, and optional language courses to strengthen their global business understanding and intercultural communication skills. Executive Skills modules, including Communication in International Business and MBS Engagement, help students develop professional and leadership abilities. In the second semester, students build on their expertise through courses such as Integrated Brand Communication in a Digitalized World, Marketing of Innovations, electives, and continued project work. They also continue studying International Focus, optional languages, and Responsible Leadership in a Global Context. The third semester is focused on practical and academic advancement through a Master’s Thesis and at least 15 ECTS selected from options such as a Semester Abroad or Internship. This curriculum combines theory, practical experience, and international exposure to prepare graduates for successful careers in marketing, branding, and global business.