COURSE CURRICULUM

The study content of the program is structured across attendance semesters that combine theoretical instruction with project-based modules, followed by a dedicated semester focused entirely on the completion of the master’s thesis. Throughout lectures, seminars, and practical projects, students develop strong management and leadership competencies tailored to creative work environments. The curriculum emphasizes leadership in creative teams, agile project management approaches, and modern recruiting strategies that support innovation and collaboration. Students also gain a solid understanding of company policy, corporate social responsibility, and sustainability, enabling them to make ethically informed and future-oriented decisions. Key themes include intercultural communication, diversity management, environmental awareness, and comprehensive company analysis, all of which are essential in today’s globalized business landscape. Strategic thinking is developed through modules on strategy formulation, development, and implementation. A strong focus is placed on innovation processes and the integration of new and emerging technologies. Students explore innovation and emerging technologies such as artificial intelligence, blockchain, and cryptocurrencies, as well as the Internet of Things and its role in innovation management. Overall, the program equips students with the skills needed to lead strategically, manage change, and drive innovation in creative and technology-driven organizations.