COURSE CURRICULUM

The Design Management curriculum is designed to build strong competencies in both creative and management disciplines, preparing students to become professionals in design thinking who can create products that are innovative, economically sustainable, and aligned with user needs. The program positions graduates as a vital link between design and management, enabling them to manage creative processes in a structured and professional way. Throughout the Master’s program, students deepen their expertise in innovation and design while also gaining advanced knowledge in marketing and branding. A strong focus is placed on future-oriented leadership, team management, and strategic decision-making, equipping students for executive and leadership roles. The curriculum includes subjects such as leadership, experience design thinking, brand identity, culture, digital product development, strategic innovation, future and trend research, marketing and markets, and academic research. Practical, hands-on courses form a core part of the program, allowing students to work on real-world challenges and develop creative, industry-relevant solutions. Students learn how to coordinate complex design requirements across different sectors and adapt to rapidly changing professional environments. The program encourages innovative, solution-driven thinking and prepares graduates to work confidently with emerging technologies, including artificial intelligence, in modern design and business contexts.