COURSE CURRICULUM

The program offers a comprehensive and future-oriented foundation that combines creative practice, research, and strategic thinking within contemporary design contexts. It begins with general modules focused on creative problem solving, project management, scientific methodology, and design research, enabling students to approach complex challenges in a structured, analytical, and innovative way. Alongside practical design techniques, the curriculum integrates critical theory and economic perspectives on design, preparing students to understand design not only as a creative discipline but also as a strategic and value-driven activity. This balanced foundation is ideal for further specialization in areas such as Technology and AI or Arts and Culture. The core of the program is strengthened through six specialized courses in Technology and AI, covering experience design and human interaction, immersive media and digital realities, generative design and creative coding, emerging technologies for design exploration, experimental design methods and prototyping, and AI-driven design innovation. These modules encourage experimentation, technical curiosity, and the development of innovative design solutions. In addition, four elective courses allow students to broaden their perspective through strategic management, interculturality and diversity, corporate social responsibility and sustainability, and innovation and emerging technologies. Overall, the program equips students with the skills to design responsibly, think critically, and innovate confidently in a rapidly evolving technological and cultural landscape.