COURSE CURRICULUM

The Media Design degree program with specialisations in Communication Design and AI or UX/UI Design and AI provides students with comprehensive creative and technical skills for modern digital design careers. In the Communication Design and AI specialisation, students learn the principles of creating effective print and online designs, as well as designing user interfaces for applications. The program emphasizes visual storytelling through the development of engaging storyboards, advanced 3D designs, and immersive virtual realities. Students broaden their creative expertise in areas such as typography, photography, animation, and sound design, enabling them to create original and expressive creative worlds. In the UX/UI Design and AI specialisation, the focus shifts to designing intuitive, user-centered digital products. Students gain practical experience in interface design, wireframing, and building interactive prototypes. The curriculum also covers usability testing, information architecture, and user research to ensure digital solutions meet real user needs. Across both specialisations, artificial intelligence is integrated as a key tool to enhance creativity, optimize user experiences, and support innovative design processes. Graduates develop the ability to create visually compelling, functional, and user-friendly digital solutions that respond to the demands of contemporary media and technology-driven industries.