COURSE CURRICULUM

The course content of the International Management program provides a comprehensive foundation in global business, economics, and leadership. Students begin with general business and economics, covering key areas such as microeconomics, accounting, and international business law to build strong analytical and commercial understanding. International management modules focus on the strategic orientation of global companies, intercultural leadership, and the management of global supply chains, preparing students to operate effectively across borders. Market research and global marketing subjects develop skills in international market analysis, country-specific strategies, and data-driven decision-making for diverse markets. Quantitative methods and research strengthen competencies in statistics, data analysis, and scientific work, enabling students to evaluate business challenges systematically. The program also addresses digital business and technologies, including digital business models, artificial intelligence, cybersecurity, and change management, reflecting the realities of modern global enterprises. Soft skills and leadership training further enhance negotiation abilities, moderation techniques, visual communication, and team leadership. The specialization in International Management deepens this knowledge through focused modules such as global strategic management, international market research, cross-cultural leadership, global supply chain management, international tax law, and global marketing strategies, equipping students with the expertise needed to succeed in international managerial and leadership roles.