COURSE CURRICULUM

The Global Business – Digital Business program is a full-time bachelor’s degree completed over six semesters and is designed with a strong focus on practical relevance and future-oriented skills. The curriculum provides a solid foundation in business administration and economics, covering key areas such as controlling, marketing, production, law, and corporate management. Alongside these fundamentals, students develop strong competencies in data and digitalisation through courses in statistical methods, digital tools, business informatics, and IT security. The digital business specialisation deepens this knowledge by focusing on data analytics for business, the development of digital business models, e-commerce strategies, artificial intelligence in business, digital process management, and cybersecurity. This combination enables students to understand how digital technologies can be strategically applied to improve efficiency, innovation, and competitiveness within organizations. In addition to technical and business knowledge, the program emphasizes leadership and personal development skills, including communication, self-management, moderation, visualisation, and intercultural leadership. Throughout the six semesters, students benefit from close links to practice, ensuring that theoretical knowledge is consistently applied to real business scenarios. Graduates are well prepared to take on roles in digital business, innovation management, consulting, and other future-focused positions in the digital economy.