COURSE CURRICULUM

The BA with Foundation in Fashion Management offers an in-depth understanding of the fashion industry as a creative, international, and business-driven field. The program guides students through the entire fashion value chain, from sourcing raw materials and production to logistics, sales, digitalization, and recycling. Students learn how to analyze, manage, and sustainably develop fashion processes to meet future industry demands. A strong emphasis is placed on sustainability and ethics, preparing students to integrate responsible and environmentally conscious standards into design, production, and management practices. Digitalization plays a key role in the curriculum, with a focus on e-commerce, digital showrooms, omnichannel strategies, in-season management, and reducing overproduction. The program also addresses the complexity of global supply chains, equipping students with the skills needed to manage international production and distribution networks. Innovative business models are explored to encourage future-proof brand strategies and economically viable concepts beyond traditional fashion companies. Students gain experience in data-driven fashion through trend analysis, collection planning, and strategic decision-making using big data. Circular fashion and personalization are also central themes, highlighting recycling, resource efficiency, mass customization, and customer-focused branding strategies that support long-term relevance and loyalty in the global fashion market.