COURSE CURRICULUM

The Marketing MBA at Macromedia University of Applied Sciences offers a comprehensive education in business administration with a clear focus on marketing. Alongside foundational subjects such as business management, business law, and accounting, the program emphasises consumer-centric marketing strategies grounded in research and data analysis. Students learn to understand target audiences in depth and tailor marketing efforts to meet their needs, which in turn supports long-term business success. The curriculum bridges theory and practice, preparing graduates to contribute meaningfully to company growth through effective, data-driven marketing decisions.Core modules include Marketing Strategies, where students explore consumer behavior, market research techniques, and the impact of digitalisation on customer engagement. The Brand Management module focuses on how to build and position brand identities in an increasingly global and sustainability-conscious market. In the Social Media Management module, students learn how to craft successful marketing activities on platforms like Instagram, TikTok, and Facebook, while also understanding how to evaluate performance using key performance indicators (KPIs). This MBA is ideal for professionals aiming to deepen their marketing expertise and pursue leadership roles in agencies, corporations, or entrepreneurial ventures. With this degree, graduates are well-prepared to take a significant step forward in their careers by reaching customers more effectively and strategically.