COURSE CURRICULUM

The MBA in Data Analytics at Macromedia University of Applied Sciences equips students with the knowledge and skills needed to manage and interpret complex data sets in a business context. This program focuses on teaching students how to analyse both internal and external data, evaluate findings, and develop actionable recommendations that can optimise business processes and uncover new market opportunities. With a strong blend of theory and practice, students gain a deep understanding of data-driven decision-making and its role in strategic business development. The curriculum prepares graduates to step into demanding management roles as data experts, offering hands-on experience through practical projects and real-world case studies.Key modules include Digital Transformations and Operations, which explores the analysis and documentation of operational processes, including legal aspects such as data protection under DSGVO regulations. Business Intelligence and Analytics dives into the collection, processing, and interpretation of large data volumes, while also addressing the challenges and potential of big data. The Social Media Management module focuses on how to use data to guide content creation and measure the effectiveness of social media strategies. This MBA program is ideal for professionals looking to leverage data as a strategic asset and lead businesses through the complexities of digital transformation.