COURSE CURRICULUM

The Master’s program in Music Management at Macromedia University of Applied Sciences in Berlin offers a strong foundation for those passionate about the music industry. The course focuses on key areas such as artist promotion, music marketing, and cultural management while addressing the ongoing changes caused by digital transformation over the past two decades. Students learn about the significant impact of streaming platforms like Spotify and YouTube on how music is managed and marketed today. The program also highlights the growing importance of live experiences as a vital income source for musicians. Core modules include Artist Management and Music Marketing, where students explore strategies for building and maintaining an artist’s image over time. The Music Production module looks ahead to the future of the industry, examining how artificial intelligence, algorithms, and big data are transforming music creation and production processes. Social Media Management teaches students how to effectively manage artists’ presence on platforms such as Facebook, Twitter, and Instagram, helping to engage audiences and build strong fan bases. Through a combination of theory and practical learning, the program prepares graduates to navigate the evolving music business and succeed in a competitive and digitally driven environment.