COURSE CURRICULUM

The Master’s degree in Design Management offers a comprehensive education combining theoretical knowledge, essential soft skills, and practical expertise. Students learn about the vital role design management plays within companies and how to confidently take on this responsibility after graduation. The program is versatile, preparing graduates for careers not only in the media industry but also across various other sectors. Through diverse projects, students gain a broad understanding of the many career opportunities available to them. Core modules include Frameworks of Design and Management, where students explore how trends like digitalisation, global networking, and sustainability influence design management practices. Applied HCD & UX Principles and Methods focus on the importance of user research as the foundation of the design process, while also covering related fields such as user interface design. In the Applied Design Strategy module, students examine design management as a strategic entrepreneurial tool, considering modern developments such as crowdsourcing and their impact on the industry. This Master’s program prepares students to bridge the gap between creativity and business, enabling them to lead design-driven projects that align with company goals and market demands.