COURSE CURRICULUM

The Music Management program at Macromedia University of Applied Sciences in Berlin offers an in-depth and future-oriented education designed for those who aim to thrive in the evolving music industry. This bachelor’s program combines academic theory with hands-on experience, preparing students to analyze trends, make data-driven decisions, and navigate the business side of music with confidence. Students gain exposure to scientifically relevant content while applying practical tools used in today’s music world—for example, evaluating streaming data from platforms like Spotify or Deezer to predict artist success and market trends. The curriculum fosters both analytical and creative thinking, equipping students with the skills necessary to succeed in a digitally driven industry. Key modules include “Principles of Music Management,” which introduces students to the structure of the music industry within the broader cultural and creative sectors and explores essential distribution channels. In the “Musicology” module, students study various musical genres and styles, developing an analytical ear and deeper understanding of music as an art form. The “Digital Business” module focuses on how digital transformation is reshaping the music market and teaches students how to implement effective online marketing strategies. This well-rounded program empowers graduates to take on roles in artist management, digital marketing, music publishing, and beyond.