COURSE CURRICULUM

The business management program offers a comprehensive foundation for understanding the dynamic world of business at both national and global levels. In the first year, compulsory modules cover essential areas such as business analytics, financial accounting, management theory, marketing, entrepreneurship, economics, and employability skills. The business analytics module equips students with quantitative techniques to collect, analyze, and interpret data, developing skills highly valued by organizations. Financial accounting introduces the analysis and use of financial statements, providing insight into financial reporting and its role within companies. Management theory explores both traditional and modern ideas, emphasizing team working, quality, and entrepreneurship, while marketing focuses on market offerings, consumer engagement, and digital trends, along with transferable skills like critical thinking and presentation. The entrepreneurship module challenges assumptions about entrepreneurs, presenting diverse contexts including social and environmental entrepreneurship and offering practical exposure through entrepreneurs in residence. Economics for business covers fundamental concepts relevant to consumer and firm behavior, market failures, and government intervention, while employability modules support career preparation by fostering self-awareness and opportunity awareness through employer engagement. Additional modules include operations management, which addresses operations strategy, inventory control, and supply chain management, and the changing role of management, which examines management as a social process involving identity, culture, and emotional dynamics. Spreadsheet modeling develops advanced Excel skills crucial for data handling and decision support. In later years, students can deepen their understanding with modules on management accounting, entrepreneurial mindset, microeconomics, strategic management, and leadership, which critically reevaluates traditional leadership models. The program also offers options to study digital transformation, project management, sustainability, environmental economics, and advanced accounting. Together, these modules equip students with analytical, quantitative, and interpersonal skills, preparing them for diverse career paths in private, public, or entrepreneurial sectors, with an emphasis on adaptability and ethical awareness in a rapidly evolving business environment.