COURSE CURRICULUM

The BSc (Hons) Business Management with Business Analytics at Lancaster University is a forward-looking and career-oriented program designed to equip students with a strong foundation in core business disciplines alongside essential analytical skills. Spanning three years, the course integrates subjects such as management, accounting, economics, operations, marketing, and entrepreneurship with quantitative methods, data analysis, and decision-making tools. In the first year, students are introduced to key areas including financial accounting, management theory, business analytics, and spreadsheet modelling, laying the groundwork for understanding how organisations function and make data-informed decisions. Year two builds on this foundation with advanced modules like project management, structuring complex problems, digital transformation, and data mining, encouraging students to apply their analytical skills to real-world business challenges. Alongside core learning, students can choose optional modules that align with their interests, such as management accounting, marketing, or systems analysis. Practical application is emphasized through extensive use of tools like Excel, R, and VBA, as well as simulations and case studies that mirror challenges encountered in professional settings. The final year synthesizes knowledge gained from earlier studies, allowing students to focus on strategic thinking, leadership, sustainability, and global business trends, while continuing to develop their expertise in analytics. Throughout the degree, employability is a key focus, with dedicated career modules helping students explore their personal goals, build job application skills, and engage with visiting employers and alumni. The program aims to produce graduates who are not only fluent in the language of business but also capable of interpreting and leveraging data to guide strategic decisions. With its blend of theoretical insight and hands-on experience, the degree prepares students for diverse roles in business analytics, consulting, operations, and beyond, making them well-suited to thrive in a data-driven global economy.