COURSE CURRICULUM

This program offers students a broad understanding of both business management and media studies, covering core theoretical and practical elements essential to contemporary organisations. Students begin with foundational modules such as Introduction to Management, which explores traditional and modern management theories alongside teamwork and organisational challenges, and Introduction to Business Analytics, where they develop quantitative skills to analyse data for practical decision-making. The Principles of Marketing module introduces key marketing concepts, consumer engagement, and digital developments, while Introduction to Financial Accounting and Introduction to Economics for Managers provide essential financial and economic perspectives relevant to business environments. On the media side, students engage with topics like Transformations: from Mass Media to Social Media, which examines the evolving relationship between traditional and digital media, and Key Perspectives on Media and Culture, fostering critical and analytical thinking about media representation, identity, and power. Practical skills are developed through modules such as Journalism and Multimedia Production and Social Media and Activism, enabling students to produce content and manage digital campaigns. Employability and Careers modules in the first and second years focus on self-awareness, opportunity awareness, career planning, and recruitment strategies, preparing students for the graduate labour market. Entrepreneurship is integrated through modules like Entrepreneurship: Innovating New Future and Entrepreneurial Mindset, encouraging students to explore innovation and entrepreneurial behaviour across diverse contexts, including social and environmental ventures. Advanced options such as Financial Accounting II, Corporate Finance, and Principles of Strategic Management allow for specialised study. The independent dissertation project offers an opportunity for personalised research or practical media production, supported by academic supervision. Overall, the program equips students with critical thinking, practical skills, and strategic knowledge to navigate and influence both business and media industries effectively.