COURSE CURRICULUM

The Master in Luxury Fashion Management at ISM offers a well-rounded curriculum that blends strategic business knowledge with specialized training in the luxury and fashion sectors. In the first semester, students are introduced to the fundamentals of luxury and fashion management, including strategies, market structures, consumer behavior, and legal aspects such as trademark and copyright law. Brand management is a core focus, covering topics like brand identity, pricing strategies, brand architecture, and luxury communication. Courses in design and operations explore industrial and product design, fashion buying, and supply chain management specific to luxury goods. To support data-driven decision-making, students gain essential skills in qualitative and quantitative market research, marketing analytics, and digital marketing. Sales management is addressed through training in sales performance, e-tailing, and recruitment strategies in retail. A twelve-week work placement gives students practical exposure to the industry, allowing them to apply their knowledge in real-world luxury business environments. In the second semester, the curriculum turns to customer experience management, including CRM, store design, and luxury event planning. Leadership development is also emphasized, with courses in corporate ethics, negotiation, and cross-cultural management. New trends in luxury are explored through modules on sustainable luxury, digital transformation, and innovation using design thinking. A significant applied component is the market research project or case study, which strengthens students’ analytical and presentation skills. The third semester is dedicated to a semester abroad, offering international exposure and electives based on each student's specialization and the offerings of ISM’s partner universities. Overall, the program prepares graduates to lead in the luxury and fashion industries by combining creative insight, strategic thinking, and hands-on experience. Whether entering brand management, global marketing, or retail strategy, students are equipped to thrive in the competitive world of luxury business.