COURSE CURRICULUM

The MSc in Brand and Marketing curriculum combines strategic foundations with creativity and digital innovation. Semester 1 includes modules on Strategy and Innovation, Project Management, International Marketing, and Branding in the Social Media Era. Students participate in the #ATM1 Challenge, focusing on product design, and explore career development with tailored business English support. Optional German language courses are also available. Semester 2 emphasizes design thinking, sustainable development, digital transformation, big data analytics, and ethical branding. Students engage in the #ATM2 Challenge, focused on event design, and continue with specialized certificates and English training.The second year (M2), also taught in Berlin, builds on this foundation with a deeper focus on creative leadership and advanced branding techniques. Semester 1 features a CreaCtive Learning Expedition, Management 4.0 & Leadership, Psychology and Marketing, Brand Strategy, Storytelling, and insights into current marketing issues. A professional micro-certificate and training in research methods and analytics are also included. Semester 2 is dedicated to hands-on experience through a company-based research project and a professional placement, offering students real-world application of their knowledge.