COURSE CURRICULUM

The ICN Master in Management program with a specialization in Marketing & Business Development offers a dynamic and internationally oriented curriculum, structured over two main years—Master 1: "Be Curious" and Master 2: "Be Creactive"—with the option of an experience year in between. Students begin their studies in Nancy, Paris, or Berlin and select a focus area such as Marketing, Management of Organisations, or Branding. During Semester 1, students build a strong foundation through courses in financial decisions, financial risk management, marketing decision-making, and information systems, along with two domain modules, management control, and professional English. Semester 2 emphasizes transformation and research, featuring courses in digital and ecological transition, business development, research methodology, and both qualitative and quantitative analysis tools, along with further domain modules and subjects on sustainable organizational management, risk foresight, and innovation. After Master 1, students may choose to undertake an experience year that includes academic exchange, work placements, or ICN certificate programs to enhance professional and international exposure. In Master 2, students specialize further in areas such as Marketing & Product Innovation, Strategic Marketing and Consulting, Cultural and Creative Industries Management, or Brand and Marketing Management. Semester 3 focuses on global challenges and real-world problem-solving through modules on contemporary world changes, a live business case, and four advanced specialization modules. Students also explore leadership, governance, and change management, with the option to tailor their learning via an elective. Semester 4 is dedicated to professional integration, including a full-time internship or work placement, participation in seminars, and completion of a research thesis. This program equips students with both strategic and creative marketing competencies, blending academic knowledge with practical experience to prepare graduates for leadership roles in global marketing and business development.